Fort Worth has been evolving into a notable production hub over the past decade, and recent legislative changes have solidified this status. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over the next ten years to attract film and television projects to Texas.
Productions that primarily shoot in the state and employ local crews can receive rebates of up to 31 percent on their expenditures, a move designed to compete with established markets like Georgia and California.
The influence of producer Taylor Sheridan is evident, as five of his series are currently being filmed in Fort Worth. Notable projects include the second season of "Landman," the special-operations series "Lioness," and a spinoff of "Yellowstone" called "The Madison."
According to Taylor Hardy, director of the Fort Worth Film Commission, the second season of "Landman" alone has generated over 3,850 jobs, encompassing cast, crew, and background talent.
City officials have reported that film production has generated more than $700 million for Fort Worth since 2015. Productions typically spend around $100,000 daily on local services, benefiting various businesses from catering to hardware suppliers. Mayor Mattie Parker and other local leaders have actively advocated for these incentives in Austin, emphasizing the importance of integrating film with the community's economic landscape.
Recent projects have extended their reach beyond Fort Worth, with "Dutton Ranch" shooting across multiple North Texas locations and "Frisco King" beginning in Fort Worth before moving to other cities. The new law provides a stable foundation for production companies, allowing them to commit to long-term projects and invest in local talent and infrastructure.
Denton is about 22 miles west of Celina.