AdvoCare International, LLC has announced its involvement in the FC Dallas Soccer Celebration Watch Parties scheduled for the 2026 FIFA World Cup. The company will establish interactive activation stations at Simpson Plaza in Frisco, Texas, from June 11 through July 19. These locations are open to the public each weekend as the tournament progresses across North America.
Frisco is about 12 miles south of Celina. Dallas serves as a primary host city for the global tournament, with nine official matches set to take place at AT&T Stadium. This schedule represents one of the highest numbers of games assigned to any United States host city. AdvoCare stated its goal is to enhance the experience for local families, athletes, and soccer supporters during this period.
The FC Dallas Soccer Celebration events require free registration. Access to the watch parties is permitted one hour prior to each match and continues for one hour after the final whistle. Attendees can view live broadcasts of the games, participate in community activities, and enjoy entertainment. AdvoCare’s on-site stations will provide samples of Spark and Rehydrate products, along with Spark popsicles. A claw machine containing various prizes will also be available for fans.
Christina Helwig, chief executive officer of AdvoCare, described the World Cup as bringing significant energy to North Texas. She noted the company’s pride in supporting the community through family-friendly activations and hydration solutions. The company emphasized its long-standing presence in the health and wellness sector, noting its establishment in 1993 and its focus on products supporting energy, hydration, immunity, and gut health.